With the increased importance placed on self-service marketing, the role of packaging is becoming quite significant. The Common uses of packaging include: protection, transmission, marketing, convenience, barrier protection and security. Even though the consumer is not dissatisfied with the packaging available on the market—such as anti static plastic bags , he would still like to be tempted by functional and attractive packaging ideas, by multisensory appeal and creative design - preferably with packaging ideas made from board. Good starting points for improvements, changes, innovations which optimize the features of packaging that determine buying decisions and thus generate new market potential can be summarized in consumers' top 3 requests about product packaging:
1. Eye-catching appearance.
What would you look firstly when you want to buy some snacks? Of course you will look the food packaging bags. A distinctive, unmistakable and eye-catching appearance is a signal at the POS to which all consumers and particularly the younger ones respond positively. Whatever stands out clearly in the monotonous competitive environment, whatever is surprising scores points with the consumer. Special effort makes a special impression - and is allowed to cost more too.
2. Design, shape and color.
The purpose of well-considered design, creative printing and finishing is to entice the consumer to devote attention to the pack and its contents at the POS. Aesthetics and attractiveness are major distinctive features - and are in fact essential in some product segments: beautiful packaging design is of central importance in the cosmetics and confectionery product groups. Consumers like to buy agreeably designed and decorative products!
3. Functionality.
Functional aspects are the basis for all successful packaging and for thus greater product success too. Product and aroma protection, hygiene and tightness, environmental responsibility and practical handling (in both use and storage) are just as important here as ideas that improve comfort: closure mechanisms, portioning, see-through windows.
The protective function of packaging essentially involves protecting the contents from the environment and vice versa. The inward protective function is intended to ensure full retention of the utility value of the packaged goods. The packaging is thus intended to protect the goods from loss, damage and theft. In addition, packaging must also reliably be able to withstand the many different static and dynamic forces to which it is subjected during transport, handling and storage operations. The goods frequently also require protection from climatic conditions, such as temperature, humidity, precipitation and solar radiation, which may require "inward packaging measures" in addition to any "outward packaging measures".
chinaunipak.com The main products of this company are all kinds of plastic bags used in food, garment, electronic, gift, chemical and medicine industries, such as color-printing multilayer compound middle-seal bag and three side-seal bag, compound header bag, plat bag, zip lock bag, stand up zip lock bag, anti-static bag, vacuum nylon bag, retort bag, food roll film, shampoo bag, ink cartridge bag, PE/PP/PO plastic bag and PP/PE sheets packing bag & box and so on. All of the materials are nontoxic, and our plastic food package bags have got the certificate of ISO9001:2000 and the certificate of QS.
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